See any piece styled with what you already own. Before you buy.

SUKI builds your closet from your order emails, links and photos. Then, on any shop, it shows your size, how many outfits a piece makes with your wardrobe and whether it really fits your style.

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Chrome extension in private testing

(01) What SUKI does4 features

Your size and match

On any product page: your size, your outfits and how well the piece fits your style.

4outfits with your closet

See it in your closet

Every look the piece makes with what you own, finished with your bags and jewellery.

client dinner in MayfairStyle me

Style me for…

Type any occasion. SUKI styles it from your own closet, adjusted to your lifestyle: your dress code, your commute, your weekends. Nothing to buy.

Pinterest · 25 pins

effortlessoff-dutyvintage-luxe

Keeps coming back

baggy jeans · white tee · oversized blazers · shearling

Inspiration

Connect Pinterest or save screenshots. SUKI learns where your taste is heading.

(02) How it works3 steps

Your closet builds itself

Connect your inbox and SUKI reads your order confirmations. Add the rest by link or photo: vintage, in-store, gifts.

Shop anywhere, as usual

On any product page, SUKI shows your size, your outfits and how well the piece fits your style.

Style me for…

Ask for any occasion and get finished looks from your own closet. Nothing to buy.

Win back the baskets lost to “I don't know how I'd wear it”.

Your customers wishlist, fill baskets and leave, because they can't see how a piece works with what they already own. SUKI shows them, on your product page, with their own wardrobe.

Become a pilot partner

Free to integrate. Pay only on sales SUKI drives.

Why SUKIFree · affiliate only

Full-price sales, on your site

Price-comparison extensions send shoppers away for less. SUKI styles the piece they're already looking at, so they stay and pay full price.

Higher conversion

On wishlisted and abandoned items, at the last step before checkout.

Wardrobe insight, privately

What your customers own and what's missing, as anonymised insight for personalised editorials and personal shoppers. Never the closet itself.

Price agents send your customer elsewhere for less. SUKI keeps them on your site, at full price.

What you seePer shopper, anonymised

Know what your customer owns, and what they're missing.

For every SUKI shopper on your site: their style mix, palette, the brands they buy, average spend per category and the pieces that would unlock more outfits. Use it for personalised editorials, personal shoppers and buying.

Example profile for illustration. Retailers get it anonymised, never the closet itself.

How it works3 steps

Plug in, or don't

Shoppers with the SUKI extension already see it on your pages. Add the light plug-in, white label or branded, to reach everyone.

Shoppers see it in their closet

Their size, the outfits a piece makes with what they own, and how well it fits their style, right on your product page.

You pay per sale

No setup fee, no SaaS contract. SUKI earns a commission only on purchases it influenced, measured transparently.

PilotBefore any contract

Prove the uplift first.

Holdout measurement

A share of shoppers don't see SUKI, so the uplift in conversion and basket size is measured, not claimed.

Privacy by design

Your backend sends a product feed and receives recommendations plus anonymised attribution. Built for GDPR from day one.

Built from the inside

Retail's most valuable dataset is hanging in a wardrobe.

Retailers know a lot about their customers and still lose the order at the last step. Shoppers build wishlists, fill baskets and leave, because they can't see how a piece works with what they already own. SUKI answers that question at the moment of purchase.

Talk to Lilly See the product

ProblemFashion e-commerce

70%

of online carts are abandoned.

In fashion, the last question is “how would I wear it?”. Retailers can't answer it: their personalisation only sees their own site, never the wardrobe.

Baymard Institute, average of 50 studies, 2026.

ProductWorking prototype

Built, working and styled on a real wardrobe.

Closet from receipts

Reads order confirmations in English, German and French, across currencies. Links and photos fill the rest.

Chrome extension

On any product page: size from what you own, outfits, compatibility, duplicates. One tap adds pieces you own.

Taste profile

Style mix, palette and gaps, learned from what you buy and what you pin. Powers “Style me for…”.

Business modelFree for both sides

Shoppers

Free. The closet builds itself in minutes and stays private.

Retailers

Free plug-in, white label or branded. SUKI earns commission only on sales it drives, at full price, on the retailer's own site.

Proof

A paid retailer pilot with holdout measurement is the milestone this round funds.

CompetitionCloset apps vs retailer tools

Closet apps know your wardrobe, not your shopping. Retailer tools know your shopping, not your wardrobe.

	Knows your wardrobe	Active while you shop	Cross-retailer	Keeps the full-price sale
Indyx, Acloset, Stylebook	Yes, mostly manual	No	n/a	n/a
Stylitics, Dressipi, True Fit	No	On the retailer's site	No	Yes, but paid SaaS
Phia	No	Yes	Yes	No: sends shoppers to cheaper or resale alternatives
Alta	Yes, mostly manual	On partner brand sites	Partly	Partly
SUKI	Yes, builds itself	Yes, on any shop	Yes	Yes: styles the piece you're on, at full price

Price agents like Phia send your customer elsewhere for less. SUKI keeps them on your site, at full price.

RoadmapWhat this round builds

Accounts and inboxes

One closet across app and extension. Gmail, Outlook, web.de/GMX and forwarding.

Launch

Chrome Web Store, Pinterest connection and consumer acquisition.

First retailer pilot

Paid, with holdout measurement to prove the uplift.

The askPre-seed

Now raising

Pre-seed round now open.

To take SUKI from working prototype to launch: the Chrome Web Store launch, consumer acquisition and a first paid retailer pilot. Get in touch for the deck and terms.

Talk to Lilly

hello@sukicloset.com

TeamFounder

Lilly Marleen Klaeser

Moved to London at 17 for a BA in Fashion Business at Istituto Marangoni, then worked in luxury e-commerce buying across the Kering portfolio in menswear and womenswear. SUKI started there, from a simple customer insight: people would buy far more if they knew how to style it. Now building SUKI alongside the Global Master's in Management at the London School of Economics.

Impressum

Legal notice according to § 5 DDG

Lilly Marleen Klaeser
Lindemannstraße 79
40237 Düsseldorf
Germany

Contact
Email: hello@sukicloset.com

Responsible for content according to § 18 (2) MStV
Lilly Marleen Klaeser, address as above

EU dispute resolution
We are not obliged or willing to take part in dispute resolution proceedings before a consumer arbitration board.

Privacy policy

Datenschutzerklärung · last updated November 2026

Who is responsible
Lilly Marleen Klaeser
Lindemannstraße 79
40237 Düsseldorf
Germany
hello@sukicloset.com

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